Euro 2020: from TV rights to sponsorship, meet the brands behind the tourney

After five years of waiting, the 16th European Nations Football Championship, also known as “Euro 2020,” is in full swing, as the round of top 16 continues today. This year, the tournament is making history, as for the first time ever, it is being played in eleven countries. Euro 2020 broadcasting rights UEFA, which organisesContinue reading “Euro 2020: from TV rights to sponsorship, meet the brands behind the tourney”

Star Wars Day: Celebrating the financial impact of one of the world’s most beloved franchises

May the fourth be with you! It is a cultural phenomenon of incredible magnitude, loved, hated, worshipped and criticised by millions around the world: Star Wars. What started out as the brainchild of visionary filmmaker George Lucas in the 1970s has since grown to be a multi-billion dollar empire, spanning everything from the movie industry toContinue reading “Star Wars Day: Celebrating the financial impact of one of the world’s most beloved franchises”

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