Diversification: An Investor’s Best Bet Against Loss Aversion

What really motivates investors? If you answered “gains,” you’re only partially correct. As it turns out, people tend to hate losses more than they like gains. This basic principle of human psychology is called “loss aversion” and was first coined back in 1979 by Nobel Prize-winning economist Daniel Kahneman and his associate Amos Tversky. WhatContinue reading “Diversification: An Investor’s Best Bet Against Loss Aversion”

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